He previously, worked with ACT Alliance, where he coordinated an international climate change policy influencing strategy and designed and implemented a global campaign to influence a pro-poor outcome on climate change adaptation, loss and damage, climate finance and emissions reductions from the historic the Paris Climate Conference in Answer: Task 1. Introduction: Nissan Motor Company is well known Japanese multinational automobile company. The head quarter of the company is located in the city of Yokohama (Nissan, ).The company is popularized due to its unique innovative strategy and stylish range of cars Dissertation Title: AL-NSOUR, Maen F. Stough: Economic Cooperation Under the Security Dilemma: The Case of Israel and the Arab States: BOARDMAN, Mary C. Acs: Development Assistance and Counterinsurgency: Understanding Philanthropy and Charity Within a Clear-Hold-Build Strategy (May ) BUCKLEY, Karen J. Pfiffner
Business Strategy Analysis: Nissan Motor Company
Write a topic on "Business Strategy". Assignment Scenario : Nissan Motors UK. You are to take the role as a strategic manager for Nissan, a Japanese carmaker that also operates in the UK.
Nissan sells its cars under different brands such as Nissan, Infiniti, and Datsun. In Nissan was the 6th largest worldwide carmaker just behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford. You have been asked to review some of the many changing aspects of strategic management in modern business, dissertation on strategy formulation. It requires the understanding and skills needed to design and implement operational systems to improve their effectiveness and efficiency to achieve the desired results for the business.
Due to the continuous changing nature and complexity of strategic business. You are required to research, gather and present the appropriate information both management theories and practical examples applicable to the context of your chosen organisation.
You are also required dissertation on strategy formulation demonstrate comprehensive subject knowledge and its application to the chosen context including the importance and interrelationship of business processes, the development and the implementation of strategic activities together with quality systems and health and safety in achieving satisfactory results.
Task 1, dissertation on strategy formulation. Nissan Motor Company is well known Japanese multinational automobile company. The head quarter of the company is located in the city of Yokohama Nissan, The company is popularized due to its unique innovative strategy and stylish range of cars. It is widely acclaimed for its combustion control of engine, zero emission facility of its vehicle, and fuel-efficient strategy. The company is placed in the third position due to its sales amount and revenue recovering its operational profit.
Car manufacturing is a complex function that involves strategic planning, productivity and marketing. The functions are determined by its accuracy, strength, determination, effective planning, as there is no chance for errors in its prevalence, dissertation on strategy formulation. Nissan the well known car manufacturing company, therefore, cannot take the risks of such chances as the outcome needs to adhere in producing first class quality fulfilling the demands of the people across globe Andre et al.
The paper discuses the marketing strategy of the company, and how the implementation of the strategies have helped in giving the company global acclamation.
The strategic planning of the company is very much essential to develop the market plan in a proper way and to help in the company growth in the global market.
The Nissan Company based in UK has some of the strategic planes that help the company to achieve the market value and along with that with the help of the strategic planning is gaining the faith and consideration of the customers. The company aims at providing the best value to the customers the sustainable process of the company products and services will give the direct view to the market insight. The sustainable growth of the company will lead it towards the long-term growth.
The company is focusing on to make the enduring contributions to social development as a valued and trusted member of the society Yim et al. Nissan company is doing the business with a view that they will provide the social service that includes, taking care of the environment by doing the business, support and create agreed value for education and most importantly serving the humanitarian relief when it will necessary Whittington, The social contribution is the most effective thing for them and they work based on that sense to provide best service to the customers with a relation to the social value.
The company believes in creating the efficient service for the customers and catering the customer and the acknowledgement dissertation on strategy formulation every dissertation on strategy formulation of the company and thereby they wants to sell their products, dissertation on strategy formulation.
The company will formulate the new dissertation on strategy formulation and dissertation on strategy formulation will help the company to bring popularity and growth to the organization. Forecasting the value and the marketing objectives for the company is the main essential thing and the company before starting business, and to dissertation on strategy formulation the service to the customer the company needs to look at the strategic value of the market as well as the market itself.
The formulation of strategies has started from the insight that customers are the main consideration for them and they need to serve the best service to the customers. Not only by providing, the best service but the company also needs to look at the strategic and effective pricing of the dissertation on strategy formulation. The customers avail the services when they will be happy with the service providence Albrechts, The employees of the organization and the marketing people need to know that they have to strategize the entire plan because of the customer preferences and effective pricing.
The marketing capabilities of the company and the objectivities that the company wants to achieve by the help of measurable, realistic planning the company can achieve growth. Objectives of the company will direct it towards the motivation and in future, it will accomplish anything within a certain period of time. Strategies are the main game plan for the company and the successful strategy formulation will bring the competitive advantages that the competitors cannot initiate easily.
The specific actions and the tactics will help the company to reach out to the larger base of the customers. Nissan UK company is sustain its value in the market and the advantage in the competitive market by developing each day innovative in the market. The marketing plan of the company is another necessity for reaching up-to the desirability of dissertation on strategy formulation customers. The marketing plan will help the company to allocate the resources and divvy up the tasks that the employees need to involve for the company to meet the market objectives.
In this process the market penetration, product development, diversification is very necessary Abdallah, and Langley, In the planning and formulating the strategies, the product development strategies are cordially related. The strategic planning tools and the effectiveness dissertation on strategy formulation very much important. The company can put the essence mental approaches and the procedures to apply to develop effective strategic planning.
The relevant identification of the company strategy and the implementation of the same will help the company to achieve the mission and goal. The strategic planning can do the performance analysis of the company and by the performance analysis of the company it will get to know that what other initiatives the company need to take to reform the company strategies. The internal efficiencies are also important factor in the effectiveness of the strategic planning techniques Floros, The common indicators that incorporate repetition rates, promotion and drop rates, percentage of the selling of the products, dissertation on strategy formulation, efficiency of the services and the input and the output of the marketing plans.
The external efficiency of the company is related to the investment of the company. Analysis of the management capacity is another indicator for the entire process for the effectiveness of the strategic planning process. Analysis of the management capabilities will describe the process regarding the cost and financing of the company.
Task 2. The company is the fastest developing brand known for its utilization of innovative technologies and equipments. Nissan is widely known as the leader of zero emissions and of its brand awareness and reputation it has earned due to several factors across globe.
Nissan has been able to expand and flourish worldwide due to its unique style and design of models that has dissertation on strategy formulation huge successes for instance in India. As examined, its weaknesses have been few with little trouble in product recalls.
Nissan has been fostering multiple opportunities with the increase in demand for the zero emission vehicles due to which the Company has gained global brand success especially in the Indian markets. The growth of the Zero emission vehicles is popular as it is environmental friendly gaining public support and acclaim. It has gained expansion in relation to its partnership strategy with Renault and Avtovaz.
There are few threats in relation to the productivity of Nissan that follow rise in price of the raw materials and economic diversification and fluctuations.
However, the major threat of Nissan being the competition faced by other automotive companies globally such dissertation on strategy formulation Honda, Hyundai, Ford Toyota and others. The competition has raise due to the technological excellence and innovation. PESTLE analysis:. Political factors:.
Political factors determine political rules, policies and security affects Nissan in changing their business strategic plan and decision making process. The change in the political atmosphere, trends and decisions have adverse affect on Nissan Company.
Changes and variations made in the law and policies by the government affect the mode productivity and development for Nissan. In addition, a change in labour law, taxes, and internal marketing policies affects the distribution of its automotive products and services and affects the sales and marketing process. Economic factors:. It is important for Nissan in keeping an analysis of the process of auditing and how the company is affected by the recent taxation change and taxation law and far have the company adapted to it, dissertation on strategy formulation.
In addition it is important for the company to evaluate the GDP of the country they are operating in and the measures taken in balancing the margin of investment. Nissan is a dynamic company promoting its distribution of innovative automotive products across globe Dang et al. Different countries vary in culture, desires and interest, and Nissan seems to fulfil the demands of millions of people. The popularity has been identified through their unique and innovative measurable values in satisfying the needs of the customers while handling every change and updates.
They earn profitable income in and around the one hundred and ninety countries they are working currently. Social factors:. Nissan is chained in multiple distribution process dissertation on strategy formulation various cultured countries meeting the demands of the millions.
Similar efforts are being made in other countries like India, China etc. It is therefore important for the Dissertation on strategy formulation Company in evaluating the opinion of different consumers regarding the products. Since the company is operating in developing countries like India, it is important in meeting the budget and expectations of the people, especially in reaching out to the middle class family.
Technological factors:. Being one of the largest automobile firms, technological advancement and equipments help in higher standards of productivity. The company uses machinery for fast delivery system and improving the quality of product. In addition, Nissan needs to adhere to the manufacturing of vehicles using advanced technologies and use of information technology in generating smooth operations meeting the competitive impacts Santos and Laczniak, Environmental factors:.
Nissan being large manufacturing firm is important in focusing on the management of environmental and energy efficiency and manufacture zero emission vehicles causing no harm to the environment, dissertation on strategy formulation.
It needs to ensure the well being of nature and environment in and around by abiding the laws and rules in regards to environmental safety Nomoto, Legal factors:, dissertation on strategy formulation. Legal factors ensure the safety and management of environmental safety.
In addition, the important legal factors include the protection of its confidential agreements; designing of its vehicles should be under strict copyright action Dang et al, dissertation on strategy formulation. The company needs to ensure in maintaining and abiding the laws and rules in regards to long term investment.
Stakeholder analysis:. This will help in developing and modifying automotive products and ensure the sustenance of long term investment. In meeting the requirements of the stakeholders and enhancing healthy relationship the company can achieve its worldwide success and will be able to become a global automotive leader in future Sukitsch, Engert and Dissertation on strategy formulation, The company needs to analyze the top priorities including employees, stakeholders, customers, investors and fulfill their needs and resolve any issue.
New strategy for Nissan:. Nissan has been approving new strategies while meeting customer demands and satisfaction, dissertation on strategy formulation. As examined Nissan will be able to launch eight modified models of cars by the year of ,that will give a boost to their market and sales revenue Nissan,
Strategy implementation
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He previously, worked with ACT Alliance, where he coordinated an international climate change policy influencing strategy and designed and implemented a global campaign to influence a pro-poor outcome on climate change adaptation, loss and damage, climate finance and emissions reductions from the historic the Paris Climate Conference in This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have designed and executed their blogger.comular attention will be devoted to expose students to many facets of strategy formulation/analysis and strategy implementation issues. 15 credits My e-book, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance offers practical assistance to complete a dissertation with minimum or no stress. The e-book covers all stages of writing a dissertation starting from the selection to the research area to submitting the completed version of the work within the deadline
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